Market Research Analyst

About Before You Solutions

Before You Solutions is a premier IT consulting, staffing, and cloud services firm established in 2013. Headquartered in Cumming, Georgia, with offshore operations in Hyderabad, India, we deliver end-to-end technology solutions — from strategic consulting and offshore development to AWS cloud migration, DevOps automation, security, and cost optimization. As a validated member of the AWS Partner Network, we help organizations plan, build, secure, and optimize their cloud environments through a services-led delivery approach focused on reliability, automation, security, and cost efficiency.

Position Overview

The Market Research Analyst will lead data-driven market intelligence, competitive analysis, and digital marketing research initiatives. This role requires the application of advanced analytical methodologies, statistical modeling, and digital marketing expertise to identify market trends, evaluate competitive landscapes, measure campaign effectiveness, and generate actionable insights that directly influence business development, service offering expansion, and client acquisition strategies.

Key Responsibilities

• Market Intelligence & Competitive Analysis: Design and execute comprehensive market research studies using quantitative and qualitative methodologies (surveys, A/B testing, regression analysis, conjoint analysis) to evaluate market opportunities in the IT consulting, cloud services, and staffing industries.
• Data Analytics & Statistical Modeling: Develop predictive models and data visualizations using tools such as Python, R, SQL, Tableau, and Google Analytics to identify patterns in customer behavior, market trends, and competitive positioning. Apply statistical techniques including multivariate analysis, time-series forecasting, and cluster analysis.
• Digital Marketing Analytics: Analyze digital marketing campaign performance across SEO, SEM, PPC, social media, email marketing, and content marketing channels. Utilize platforms such as Google Ads, Google Analytics 4, SEMrush, HubSpot, and Meta Business Suite to measure ROI, conversion rates, customer acquisition costs (CAC), and lifetime value (LTV).
• Market Segmentation & Targeting: Conduct advanced customer segmentation analysis using demographic, psychographic, firmographic, and behavioral data to identify high-value target segments for the company's AWS cloud consulting, IT staffing, and offshore development services.
• Industry & Technology Trend Research: Monitor and analyze emerging trends in cloud computing (AWS, GCP, Azure), DevOps, cybersecurity, IT staffing, and digital transformation to provide strategic recommendations for new service offerings and market entry.
• Competitive Intelligence Dashboards: Design and maintain automated dashboards and reporting systems that track competitor activities, market share dynamics, pricing strategies, and industry benchmarks using BI tools and custom data pipelines.
• Digital Marketing Strategy Support: Collaborate with the business development team to develop data-driven digital marketing strategies, including content marketing plans, lead generation campaigns, and brand positioning frameworks informed by market research findings.
• Survey Design & Primary Research: Design, distribute, and analyze customer satisfaction surveys, Net Promoter Score (NPS) assessments, and product-market fit studies using survey platforms and statistical analysis software.
• Reporting & Presentation: Prepare comprehensive market research reports, white papers, and executive presentations with data-driven recommendations. Translate complex analytical findings into clear, actionable business insights for leadership and stakeholders.
• CRM & Marketing Automation Analysis: Leverage CRM platforms and marketing automation tools to analyze lead funnel performance, customer journey mapping, and engagement metrics to optimize marketing spend allocation.

Minimum Education Requirement

Minimum Experience & Skills

• Minimum of 2 years of progressive experience in market research, data analytics, or digital marketing analysis.
• Proficiency in data analysis and statistical tools such as Python, R, SQL, SPSS, or SAS.
• Experience with data visualization platforms such as Tableau, Power BI, or Google Data Studio.
• Hands-on experience with digital marketing analytics tools including Google Analytics 4, Google Ads, SEMrush, Ahrefs, and HubSpot.
• Knowledge of web analytics, SEO/SEM methodologies, and conversion rate optimization techniques.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Demonstrated ability to apply statistical methodologies (regression analysis, hypothesis testing, A/B testing, cluster analysis) to market research problems.
• Proficiency in Microsoft Excel / Google Sheets including advanced formulas, pivot tables, and macros.
• Strong written and verbal communication skills with the ability to present complex data findings to non-technical stakeholders.

Preferred Qualifications

• Master's degree in Data Science, Computer Science, or Marketing Analytics
• Google Analytics Certification or Google Ads Certification
• AWS Cloud Practitioner or other cloud certifications
• Experience in IT consulting, cloud services, or technology staffing industries
• Familiarity with marketing attribution modeling and multi-touch analytics
• Experience with API integrations for data collection and ETL pipelines

What We Offer